Last updated: 4 June 2026
This policy explains what personal information we collect when you visit our website, support us, sign up to our newsletter, or buy from us, and how we look after it. We're based in the United Kingdom and we handle your information in line with UK data protection law (UK GDPR and the Data Protection Act 2018).
This website is run by Oliver Cutts & Helena Cardoso, trading as King Chilli The Pug, based in the United Kingdom. For anything to do with your information or this policy, contact us at info@kingchillithepug.com.
For data protection purposes, we are the "data controller" — meaning we're responsible for how your personal information is used.
Depending on how you use the site, we may collect:
We use your information to:
We rely on your consent for marketing emails, on the need to perform a contract for payments and orders, and on our legitimate interests for running and securing the site. We keep records of payments where the law (including tax law) requires us to.
We use trusted third-party providers to handle payments securely, which may include Stripe, PayPal, Wise, and others. When you pay, your details are processed by that provider under their own privacy terms. We receive confirmation and limited details (such as your name and the amount), but not your full card information.
We don't sell your personal information. We only share it with service providers who help us run the site — for example payment processors, our email/newsletter provider, and merchandise fulfilment partners — and only as far as needed to provide the service. We may also disclose information if required by law.
Some of our providers are based outside the UK (for example in the US). Where your information is transferred abroad, we rely on those providers having appropriate safeguards in place (such as approved data transfer mechanisms) to protect it.
We keep your information only as long as needed for the purpose we collected it, or as long as the law requires (financial records, for instance, must be kept for a set number of years). After that we delete or anonymise it.
Under UK data protection law you have the right to access the personal information we hold about you, ask us to correct or delete it, object to or restrict how we use it, withdraw consent at any time, and request a copy of your data. To exercise any of these, email us at info@kingchillithepug.com.
If you're unhappy with how we've handled your information, you can complain to the UK's Information Commissioner's Office (ICO) at ico.org.uk.
Our site may use a small number of cookies or similar technologies to function and, if enabled, to understand how the site is used. You can control cookies through your browser settings. [If you add analytics or a cookie banner later, describe it here.]
Our content is enjoyed by people of all ages, but this site and its payment features are intended for adults. We don't knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we'll remove it.
We may update this policy from time to time. When we do, we'll change the "last updated" date at the top. Please check back occasionally.
Questions about this policy or your information? Email info@kingchillithepug.com.